Covid 19

Vaccine trust spectrum segmentation report

This report unpacks each of the six Vaccine Trust Spectrum segments in the model described by the CABC Audience Analysis report finalized on 31 August 2021. Intended to provide distilled insights to be used in crafting creative communication, the following document summarizes key learnings from our research into Sub-Saharan social media conversation about the COVID-19 vaccine.   …

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Covid-19 | Demand less than supply as vaccine hesitancy soars, report reveals

Government’s plan to vaccinate as many South Africans as possible faces a setback as disinformation tactics put millions of lives at risk by blurring facts about vaccination with fictional conspiracy theories. A weekly report compiled by several organisations conducting social listening on Covid-19 vaccines found that a lack of demand was hindering the roll-out programme. …

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