Vaccine trust spectrum segmentation report

This report unpacks each of the six Vaccine Trust Spectrum segments in the model described by the CABC Audience Analysis report finalized on 31 August 2021. Intended to provide distilled insights to be used in crafting creative communication, the following document summarizes key learnings from our research into Sub-Saharan social media conversation about the COVID-19 vaccine.

 

Read full report

Leave a Comment

Your email address will not be published. Required fields are marked *