Covid 19

Demand generation vaccine trust spectrum segmentation report

Using a query designed to capture as much general vaccine conversation as possible, Brandwatch data was retrieved for the period from June 13 to Sept 7, 2021. We also used BrandsEye’s crowd to obtain a more in-depth analysis on our findings, as well as CABC’s own tool, Anansi, to identify any inauthentic, coordinated vaccine-hesitancy messaging.

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‘Truth offensive’ needed to counter Covid-19 vaccine misinformation, says messaging expert

From paintings by artists like Xolani Sivunda to communication campaigns launched by provincial health departments, the fight against Covid-19-related misinformation is being fought on many fronts. Spotlight surveyed some of these efforts and asked health and behaviour experts what does and does not work. Read full article

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