Demand generation vaccine trust spectrum segmentation report

Using a query designed to capture as much general vaccine conversation as possible, Brandwatch data was retrieved for the period from June 13 to Sept 7, 2021. We also used BrandsEye’s crowd to obtain a more in-depth analysis on our findings, as well as CABC’s own tool, Anansi, to identify any inauthentic, coordinated vaccine-hesitancy messaging.

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