Misogyny Reports

Masculine Norms on South African Social Media – One Year Later

This report dissects the evolution of South African masculine norms through social media analysis on sites like X. It reveals tensions between calls for positive masculinity—like emotional openness and shared caregiving—and entrenched pressures to provide, dominate, and adhere to the “bro code.” The data exposes how discussions on accountability, fatherhood, and financial burden coexist with …

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Mapping Child Predation Online

This report exposes how child sexual abuse material is openly traded on major platforms like X, Telegram, and WhatsApp. The investigation reveals networks using “menus” and price tags, with X’s own AI even recommending abusive accounts. The findings demand urgent, systemic action from platforms to protect children. Read full report

Gender-Based Violence and Misogyny TikTok Analytics and Narrative Update in South Africa

Our final fact sheet for the year reviews GBV and misogyny content on the social media platform TikTok. Our findings indicate that a sizable conversation exists on the platform – with attention tied to major events, and linkages between outside media sources being a primary vehicle for the creation of short-form video content, which is …

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Gender-Based Violence and Misogyny 16 Days of Activism Narrative Update in South Africa

The 16 Days of Activism fact sheet provides digestible information on the state of the 16 Days campaign in 2024. Our findings indicate that, as per prior years, 16 Days struggles to capture the attention and engagement of individuals on the social media platform X – being driven predominantly by business, government and NGOs rather …

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Social norms about gender on South African Twitter

This report offers an initial exploration into the perception and maintenance of gendered social norms in the South African context on X (formerly Twitter). The report explores norms related to masculinity, femininity as well as the LGBTQIA+ community. Our findings suggest further exploration into each individual ‘category’ is necessary, with preliminary insight indicating that Masculine …

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