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Vaccine trust spectrum segmentation report

This report unpacks each of the six Vaccine Trust Spectrum segments in the model described by the CABC Audience Analysis report finalized on 31 August 2021. Intended to provide distilled insights to be used in crafting creative communication, the following document summarizes key learnings from our research into Sub-Saharan social media conversation about the COVID-19 vaccine.   …

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ANALYSIS | Ebrahim Fakir and Molebogeng Mokoka: Twitterverse’s view on the municipal elections

Ahead of the municipal elections on 1 November, the Centre for Analytics and Behavioural Change (CABC) has been tracking conversations on Twitter to get an idea of main themes and emerging trends. According to their analysis, the ANC and the EFF are the only two parties to receive mentions within the top 50 words used …

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Breakfast with Refilwe Moloto

On today’s Wednesday Panel, Refilwe Moloto looks at the topic of narratives in politics, and how politicians choose and control it. Our panellists are Stuart Jones, the director of The Centre for Analytics & Behavioural Change at UCT’s Graduate School of Business (GSB), and communications, branding and reputation management expert Solly Moeng   Listen to the full interview