From RET to MK Party The mobilisation of existing communities to drive political messaging

Since December 2023, the CABC noticed a rapid increase in the popularity of the newly formed MK party online. With the assistance of Murmur, a research company with expertise in digital landscape tracking, this report analyses deeply how a South African online Twitter community that existed before the formation of the MK party shifted their interactions and the hashtags they were driving overnight to support the MK Party.

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