Bi-Weekly Social Listening Updates & Recommendations for Electoral Engagement #8

The online elections conversation received more than 350,000 mentions between 1 and 14 May 2024. The DA’s election ad, which depicted the burning of the South African flag, was among the biggest talking points during the period. Posts either criticising politicians for being out of touch with the lived realities of South Africans, or resorting to “desperate measures” to garner support, received high-traction online.

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