This report dissects the evolution of South African masculine norms through social media analysis on sites like X. It reveals tensions between calls for positive masculinity—like emotional openness and shared caregiving—and entrenched pressures to provide, dominate, and adhere to the “bro code.” The data exposes how discussions on accountability, fatherhood, and financial burden coexist with backlash and ridicule. The findings underscore the urgent need to address these harmful norms to improve mental well-being and achieve gender equity.
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