The 55th ANC elective conference is only a few days away. In view of this, researchers at the CABC zoomed in on the online campaigns of ANC presidential hopefuls – Cyril Ramaphosa, Zweli Mkhize, Nkosazana Dlamini-Zuma and Lindiwe Sisulu.The aim of this report is to analyse the candidates’ online presence, the policy and/or character differences they motivated in support of their candidacy, as well as the talking points that were mobilised against the incumbent.