Harmful LGBTQIA+ rhetoric becoming normalised on social media

The CABC analysed more than 909 000 posts published by over 156 000 unique users on X between June 2025 and May 2026.
Harmful social media narratives targeting LGBTQIA+ people are reaching significantly larger audiences than affirming messages in South Africa, with researchers warning that the gap continues to widen.
The findings come from a new report by the Centre for Analytics and Behavioural Change (CABC), a non-profit company dedicated to fostering change through building social cohesion in online communities.

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