Bi-Weekly Social Listening Updates & Recommendations for Electoral Engagement

The CABC’s snapshot of the conversation from 31 December to 30 January 2024, comprised nearly 500,000 mentions. The conversation was primarily retweet driven in this period, with 395,000+ recorded mentions or 83% of the conversation classed as retweets. This indicates a preference for the sharing of content from select voices, rather than the production of original content.

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